5 Tips for Small Businesses to Maximize Small Business Saturday

In its 12th year, Small Business Saturday* is designated to encourage people to Shop Small and increase holiday shopping at local small businesses. The member companies of the Utica National Insurance Group support small businesses and the communities they make up. This year’s Small Business Saturday is November 26.

If you’re a small business owner, use these five tips to help spread the movement across your community!
 

1. Spread the word! Small businesses – like yours – need support from the community, and it’s important that you help spread the Small Business Saturday message in your business, on your website, and on social media sites.

2. Organize an event! Planning an event or special sale around Small Business Saturday at your business will help bring communities and other local businesses together.

3. Pick a cause! Connecting your business with a local cause or charity and team up with them to help promote supporting local businesses in your community.

4. Ask for help! Encourage your most loyal customers to share your Small Business Saturday promotional materials with their friends to help spread the word. Urge them to share on Facebook, Twitter, Instagram, and LinkedIn.

5. Promote your business! Take advantage of co-branded promotional materials for Small Business Saturday on the official website. Download social media graphics, videos, signs, posters, and more!

Utica National understands and appreciates the passion and determination our small business owners need to have to run a successful business. We hope these tips help you have a successful Small Business Saturday and celebrate the importance of all small businesses across the country.

Do you need Small Business Insurance? If so, please contact a Utica National independent agent near you.


*Small Business Saturday is a registered trademark of American Express Company.

 

Utica National Insurance Group